Legal + Privacy
We respect your privacy and are committed to handling personal information responsibly, transparently and securely.
This Privacy Policy explains:
PRIVACY POLICY AND LEGAL TERMS OF USELast updated: 11 July 2026This website is operated by Mpire Co., ABN 97890590563 (“we”, “us” or “our”).Our contact details are:Email: team@mpire.com.au
Website: www.mpire.com.au
PART A — PRIVACY POLICY
1. Our commitment to privacyWe respect your privacy and are committed to handling personal information responsibly, transparently and securely.This Privacy Policy explains:what personal information we collect;how we collect, use and disclose that information;how we protect personal information;when information may be provided to overseas service providers;how you can access or correct your information; andhow you can make a privacy complaint.Where applicable, we handle personal information in accordance with the
Privacy Act 1988 (Cth) and the Australian Privacy Principles.
2. What is personal information?Personal information is information or an opinion about an identified individual, or an individual who is reasonably identifiable.Depending on how you interact with us, the personal information we collect may include:your name;business or company name;job title;email address;telephone number;postal or business address;billing and payment information;information contained in enquiries, briefs or project documentation;communications between you and our team;website usage, device and browser information;IP address and approximate location;marketing preferences;photographs, video, audio or other content supplied for a project;information about your employees, customers or contractors that you provide to us; andother information reasonably necessary to provide our services.We generally do not require sensitive information. Please avoid providing sensitive information unless it is necessary for a specific project and we have agreed to receive it.
3. How we collect personal information
We may collect personal information:directly from you when you contact us;through website forms, questionnaires and briefing documents;when you request a proposal, quotation or consultation;when you engage us to provide services;through email, telephone, video calls or face-to-face meetings;when you subscribe to our newsletter or marketing communications;when you interact with our website, advertisements or social media accounts;through cookies, tracking pixels and analytics technologies;from publicly available sources, such as company websites and professional directories;from referral partners or other third parties where it is lawful for them to provide the information; andfrom a client where we are engaged to process information for that client.Where practical, we will collect personal information directly from the individual concerned.
4. Information relating to our clients’ customers
As a digital creative agency, we may handle personal information controlled by a client, including customer lists, campaign audiences, website submissions, user data, photographs or other project materials.When we handle personal information on behalf of a client:we will use the information only for the agreed project or service;we will follow the client’s lawful and reasonable instructions;we will apply appropriate security measures;we will not independently sell or commercialise the information; andwe may return or securely delete the information when the engagement ends, subject to legal, contractual, backup and record-keeping requirements.Clients are responsible for ensuring that personal information supplied to us has been collected lawfully and that they have the required notices, permissions and consents for the intended project.
5. Why we collect and use personal information
We may collect, hold, use and disclose personal information to:respond to enquiries;prepare quotations, proposals and project scopes;deliver branding, design, web, advertising, content and other creative services;communicate about projects and manage client relationships;establish, administer and manage accounts;process payments and issue invoices;provide customer service and technical support;operate, maintain and improve our website;conduct audience, website and campaign analysis;measure advertising and marketing performance;manage competitions, promotions or events;send marketing communications where permitted;comply with legal, regulatory, insurance and taxation requirements;protect our legal rights and manage disputes;prevent fraud, misuse, security incidents and unlawful activity; andcarry out internal administration, reporting and business planning.We will not use personal information for an unrelated purpose unless we have consent or are otherwise permitted or required by law.
6. Cookies, analytics and tracking technologies
Our website may use cookies and similar technologies to:operate website functionality;remember user preferences;understand how visitors use the website;identify website errors;measure traffic and engagement;improve website performance;personalise content; andmeasure or deliver advertising.These technologies may collect information such as your IP address, device type, operating system, browser, referring website, pages viewed, actions taken and approximate location.
We may use services such as Google Analytics, Google Ads, Meta Pixel, LinkedIn Insight Tag, Microsoft Clarity or similar platforms. These providers may combine information collected through our website with information they hold about you.You may disable or restrict cookies through your browser settings. Some parts of the website may not function correctly if cookies are disabled.Where required, we will request consent before using non-essential cookies or tracking technologies.
7. Direct marketing
We may send you information about our services, projects, promotions, events or business updates where:you have consented to receive marketing;you would reasonably expect us to contact you; orwe are otherwise permitted by law.Our commercial electronic messages will identify us and provide a functional unsubscribe facility.You can unsubscribe at any time by:selecting the unsubscribe link in an email;replying with “unsubscribe” where appropriate; orcontacting us using the details in this policy.We will action valid unsubscribe requests within the period required by law. We may still send non-promotional communications relating to an active project, transaction, account or legal obligation.We do not sell personal contact information to unrelated third parties for their independent marketing.
8. When we disclose personal information
We may disclose personal information to:our employees, contractors and authorised representatives;designers, developers, photographers, videographers, copywriters and other project collaborators;website hosting and domain providers;cloud storage, file transfer and project management providers;customer relationship management and email marketing providers;analytics, advertising and social media platforms;accountants, bookkeepers, insurers, auditors and professional advisers;payment processors and financial institutions;IT, cybersecurity and technical support providers;printers, production suppliers and fulfilment providers;government agencies, courts, regulators or law enforcement bodies where required;a purchaser, investor or adviser involved in a proposed sale, restructure or transfer of our business; andother parties with your consent or where permitted by law.We require service providers to handle information appropriately and only for the purpose for which it was provided.
9. Overseas disclosure and cloud services
Some technology, hosting, storage, advertising, analytics and software providers we use may store or process information outside Australia.The countries in which information may be processed can vary depending on the provider and may include the United States, New Zealand, the United Kingdom, countries within the European Union, Singapore, Canada and other locations used by our service providers.
Where Australian privacy law applies, we will take reasonable steps to ensure that overseas disclosures are handled consistently with applicable privacy requirements.By using our website or engaging our services, you acknowledge that internet and cloud-based services may involve information being transmitted or processed in other countries.
10. Artificial intelligence and automated tools
We may use artificial intelligence-assisted or automated software to support activities such as:generating concepts or preliminary ideas;editing or reviewing written content;image development or enhancement;transcription;data organisation;website development;research; andworkflow automation.We will not knowingly submit confidential client information, personal information or unpublished client materials to public artificial intelligence systems where doing so would be inconsistent with our contractual, confidentiality or privacy obligations.Where a project requires particular restrictions on artificial intelligence tools, those restrictions should be recorded in the applicable proposal, service agreement or project brief.
11. Data security
We take reasonable administrative, technical and physical measures to protect personal information from:misuse;interference;loss;unauthorised access;unauthorised modification; andunauthorised disclosure.Our measures may include access controls, password protection, multi-factor authentication, secure cloud platforms, staff access restrictions, software updates, backups and secure deletion procedures.No online transmission, storage platform or electronic system is completely secure. While we take reasonable precautions, we cannot guarantee the absolute security of information transmitted over the internet.
12. Data retention and deletion
We retain personal information only for as long as reasonably necessary for:the purpose for which it was collected;completion and administration of a project;maintaining business and taxation records;responding to disputes or legal claims;meeting insurance requirements; andcomplying with legal and contractual obligations.When personal information is no longer required, we will take reasonable steps to securely delete or de-identify it.Some information may remain temporarily in secure backups or archives until those systems are overwritten in accordance with our normal retention processes.
13. Data breaches
We maintain procedures for identifying, assessing and responding to suspected data breaches.Where a data breach is likely to result in serious harm and the Notifiable Data Breaches scheme applies, we will notify affected individuals and the Office of the Australian Information Commissioner as required by law.14. Accessing and correcting your informationYou may request access to personal information we hold about you or ask us to correct information that is inaccurate, out of date, incomplete, irrelevant or misleading.
Requests should be sent to team@mpire.com.au.
We may need to verify your identity before processing a request. In some circumstances, access may be limited or refused where permitted by law. Where appropriate, we will explain the reason for the refusal.We will not charge for making an access or correction request. We may charge a reasonable administrative fee for providing access where permitted by law and will notify you of any proposed fee in advance.
15. Privacy complaints
To make a privacy complaint, contact:Privacy Officer
team@mpire.com.au
Please provide enough information for us to understand and investigate your complaint.We will acknowledge the complaint and aim to respond within a reasonable period. Where the Privacy Act applies and you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner.
16. Third-party websites
Our website may contain links to third-party websites, platforms or services.We do not control the privacy, security or content practices of third parties. This Privacy Policy does not apply to third-party websites, and you should review their privacy policies before providing personal information.
17. Children’s privacy
Our website and services are primarily intended for businesses and adults.We do not knowingly collect personal information directly from children without appropriate consent. Where a project involves children, the client must obtain all necessary parent, guardian, participant and talent consents and releases.
18. Changes to this Privacy Policy
We may update this Privacy Policy to reflect changes to our services, technology, business practices or legal obligations.The current version will be published on our website with the date of the latest update.
PART B — WEBSITE TERMS OF USE AND LEGAL NOTICE1. Acceptance of these terms
By accessing or using this website, you agree to these Website Terms of Use.If you do not agree with these terms, you should stop using the website.These terms apply only to use of our public website. Creative, advertising, development or consulting services are governed by a separate proposal, quotation, statement of work, service agreement or other written contract.
2. Website information
The information on this website is provided for general information and promotional purposes.While we take reasonable care when preparing website content, we do not guarantee that all information is complete, current, accurate or suitable for every person, business, campaign or project.Website content does not constitute legal, financial, taxation, accounting or other regulated professional advice.You should obtain appropriate professional advice before acting on information where your circumstances require it.
3. No guarantee of project or marketing results
Examples, case studies, testimonials, projections, performance figures and portfolio materials are provided for illustrative purposes.Creative, website and advertising outcomes may be affected by factors outside our control, including:market conditions;customer behaviour;client budgets;platform algorithms;advertising account history;competition;offer quality;website performance;client approvals;third-party technology; andchanges made by advertising or social media platforms.Unless expressly stated in a signed agreement, we do not guarantee specific sales, leads, rankings, engagement levels, conversion rates, revenue or other commercial outcomes.
4. Intellectual property
Unless otherwise stated, all intellectual property on this website is owned by or licensed to us, including:business names and logos;website design and layout;written content;graphics and illustrations;photographs and video;animations;icons;templates;downloadable materials;case studies; andunderlying website elements.You may view and temporarily store website content for personal or internal business reference.You must not reproduce, modify, distribute, republish, sell, licence, scrape, frame or commercially exploit our website content without our prior written permission, except where permitted by law. Client work displayed in our portfolio may contain intellectual property owned by the relevant client, creator, photographer, licensor or other rights holder. Display of that work does not grant you permission to use it.
5. Trade marks
Names, logos, product names and trade marks appearing on the website remain the property of their respective owners.Nothing on this website grants a licence or right to use a trade mark without the written consent of its owner.
6. User submissions and enquiries
When you submit information through our website, you confirm that:the information is accurate to the best of your knowledge;you have authority to provide it;it does not infringe another person’s rights;it is not unlawful, threatening, defamatory, misleading or malicious; andit does not contain harmful code or material intended to disrupt our systems.Submitting an enquiry does not create a client relationship or require us to accept a project.A binding engagement begins only when the parties have accepted the applicable proposal, service agreement or other written terms.
7. Client-supplied materials
Where you provide logos, photographs, video, music, fonts, customer information, copy, data or other materials for assessment or use, you represent that you have the necessary rights, permissions, licences and consents to provide those materials for the intended purpose.Project-specific responsibility for client-supplied materials will be governed by the applicable service agreement.
8. Prohibited website use
You must not:use the website for an unlawful or fraudulent purpose;attempt to gain unauthorised access to the website, server or connected systems;introduce malware, viruses or harmful code;interfere with website performance or security;collect information about other users without authority;impersonate another person or organisation;use automated tools to scrape or extract substantial website content;misuse website forms to send spam or abusive material;attempt to reverse engineer protected website components; oruse our content in a manner that infringes intellectual property or other legal rights.We may restrict or block access where we reasonably believe these terms have been breached.
9. Third-party platforms and links
Our website may link to third-party websites, social media services, software platforms, payment systems or other external resources.Links are provided for convenience and do not necessarily indicate endorsement.We are not responsible for:third-party content;third-party availability or security;changes made by third-party providers;transactions entered into with third parties; orloss arising from reliance on third-party information or services.Your use of a third-party service is subject to that provider’s terms and policies.
10. Website availability and security
We may modify, suspend or discontinue any part of the website without notice.We do not guarantee that:the website will always be available;access will be uninterrupted;the website will be free from errors;defects will always be corrected immediately; orthe website or its server will be free from harmful components.You are responsible for maintaining appropriate security, backups and malware protection on your own devices and systems.
11. Australian Consumer Law
Nothing in these terms excludes, restricts or modifies any consumer guarantee, right or remedy that cannot lawfully be excluded under the Competition and Consumer Act 2010 (Cth), including the Australian Consumer Law, or other applicable legislation.Where the law permits us to limit our liability for services, our liability may be limited, at our option, to:supplying the relevant services again; orpaying the reasonable cost of having the relevant services supplied again.This limitation does not apply where it would be unlawful or unfair to rely on it.
12. Limitation of liability
To the maximum extent permitted by law, we are not liable for indirect, incidental, special or consequential loss arising from use of, or inability to use, this website.This may include loss of profit, revenue, data, goodwill, opportunity or anticipated savings.We are not responsible for loss caused by:information supplied by a website user or client;unauthorised or unlawful use of the website;third-party websites, platforms or software;internet outages or cybersecurity incidents outside our reasonable control;changes made by search engines, advertising platforms or social media services; orevents beyond our reasonable control.Nothing in these terms limits liability for fraud, wilful misconduct, personal injury caused by negligence or any other liability that cannot legally be limited.
13. Indemnity
To the extent permitted by law, you are responsible for loss reasonably suffered by us as a direct result of your unlawful use of the website, your material breach of these terms or your infringement of another party’s rights.This clause does not require you to indemnify us for loss caused by our own negligence, unlawful conduct or breach of these terms.
14. Electronic communications
You consent to receiving notices and communications electronically where permitted by law.Electronic communications may be delivered by email, through our website, through a project management platform or by another method agreed between the parties.
15. Changes to these terms
We may update these Website Terms of Use from time to time.The updated terms will apply from the date they are published on the website. Your continued use of the website after publication constitutes acceptance of the updated terms.Changes to an existing client service agreement must be made in accordance with that agreement and will not be made solely by changing these website terms.
16. Severability
If any part of these terms is found to be invalid, unlawful or unenforceable, that part will be read down or removed to the minimum extent necessary.The remaining terms will continue to apply.
17. No waiver
A failure or delay in enforcing a right under these terms does not waive that right.18. Governing lawThese terms are governed by the laws of Queensland, Australia. You and we submit to the non-exclusive jurisdiction of the courts of that State or Territory and the courts entitled to hear appeals from them.
19. Contact
Questions about these terms can be directed to:Mpire Co.
Email: team@mpire.com.au